Arlington Online Reputation for LASIK Eye Surgeons
As a PRK refractive surgeon in Arlington, TN, your reputation management is paramount to your success and longevity in the industry. With a fierce competitive market and increasingly savvy consumers, it's vital you're actively managing and marketing your services continuously. At Veooz, we understand both the opportunity and potential pitfalls of a bad reputation, and we want to share our knowledge with you.
A negative reputation is a missed opportunity. It doesn't just deter potential patients, but also creates confusion and distrust among those who may have been on the verge of choosing you for their LASIK surgery needs. It's not just enough to exist online - you need to show up on every relevant platform and be an advocate for your services. This includes every social media site, popular forums, and review sites.
In Arlington, TN and the surrounding cities of Cordova, Collierville, and Germantown, your reputation must be exceptional. Why lose an opportunity to gain a patient because someone else is more active online than you are? By ignoring your reputation management efforts, you're losing potential revenue, visibility, and loyalty.
To maximize your online presence, you must first establish yourself on the biggest search engine in the world, Google, through Google Maps. This is not just a way for people to locate you; it's a way for them to rate and review you, which is critical in building a positive reputation. Encourage your satisfied patients to leave reviews, and always respond to the less satisfied ones - showing that you care about their experience can turn an unhappy patient into one that will come back for future procedures. Additionally, make sure your Google My Business page is brought up to date with current office hours, address, and phone number. A responsive and updated Google Maps profile will be the first step to your practice's digital reputation.
Equally important is the management of social media accounts. We cannot emphasize just how vital it is. In Arlington and the surrounding cities, you need to be active on every platform, such as Facebook, Instagram, and Twitter. Through these sites, you can provide transparency and brand vision by posting before and after photos or videos of procedures, highlight patient success stories, share educational information about PRK refractive surgery, and more. By engaging with patients, including responding to comments or direct messages, you build an active online community that can encourage trust and pride in your work.
Last but not least, reputation management must include diligent monitoring of review platforms like Yelp, Healthgrades, or WebMD. Every negative review has the potential to harm your practice. A negative review on one platform can spread quickly and severely impact your reputation. On the other hand, if you respond to the negative review in a professional manner, it can showcase your commitment to providing the best care, and show potential patients that you take every complaint seriously.
At Veooz, we are well equipped to guide PRK refractive surgeons through the nuances of reputation management. We can handle the precise monitoring of reviews, manage strategy for social media accounts and guide through the specific steps needed to improve your Google Maps presence. We build active relations and work to engage your patients by providing them valuable content, that in turn give them a reason to return for future surgery. Our team knows that for a successful practice, your reputation is everything, which is why we bring hard-hitting strategy and a blunt approach to advertising your practice in Arlington, TN.
Our Digital Marketing Team
